- What Works -


	•Welcome to An Adventure In “Media Richness.” As we begin, some of the terminology may seem unclear, so it is my job to provide some common understanding upon which we can all agree.
	•What I will present to you today are the results of research that was performed using the membership of the Association for Worksite Health Promotion as the subject pool. The intention was to get information about the field of Health Promotion as only professionals in the field can provide.
	•Additionally, I was interested to see if it would be possible to bring together the fields of Health Promotion and Organizational Communications. My premise was that Health Promotion takes place in organizations and that Health Promotion programming cannot happen without communication taking place within those organizations. My personal experience, and what I could find in the Health Promotion professional literature suggested that people who had actually had a “successful” or “effective” program within their own organizations sometimes would try to report on “how they did it” and “if you copy what I did, you will have a successful program too.”
	•Copying what one person did under one set of circumstances is *FAR* from scientific theory. Learning if there are patterns that seem to work across many sets of circumstances, that are reproducible is what the field of Health Promotion needs. This was the task for my research.